NBC invites Snapchat to share summer Olympics

The Olympics are coming to Snapchat.

The app has scored a deal with Comcast Corp.’s NBC to show highlights from the 2016 Summer Games, the first time the U.S. network has agreed to share video of the events.

Snapchat will set up a dedicated channel on the mobile app for the games in Rio De Janeiro.

News site BuzzFeed will curate short clips and behind-the-scenes content into a Discover channel on the app for two weeks, while Snapchat creates daily “live stories” using content from NBC, athletes and sports fans at the scene.

“Snapchat “is very important to our efforts to assemble the large, massive audience that will show up to watch the Olympic Games,” said Gary Zenkel, president of NBC Olympics.

NBC is betting that the app’s younger audience will grow interested in athletes’ stories and triumphs through the app, then follow their on-field exploits on television or NBC’s website.

— Bloomberg

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